Voiir, launched in 2017, is based on a simple concept: to create luxurious, high-quality camera straps with a twist.

Voiir is for people using traditional cameras who want to look stylish and creative while doing so. The Voiir camera straps, available in various colours and designs, are high-quality fashion accessories made of fine, nappa leather.

“Similar to an exclusive belt, the Voiir camera strap completes your outfit. It is luxurious and can be worn as a piece of jewellery” says founder, Jenny Ragnwaldh.

This exciting new start-up was established by three, talented Swedish women with a creative background in fashion and design. Between them, the ladies behind Voiir has the perfect mix of skills, know-how and drive to take the brand to the next level in high fashion.

Founder, Jenny Ragnwaldh, is a freelance personal stylist with long-standing experience from the fashion industry in Stockholm. Inspired by the street styles of Hong Kong and other parts of Asia – her pictures of Hong Kong’s street style have a strong following on social media – Jenny’s passion for accessories prompted the idea of designing camera straps with a twist.

Theoni Jirnell is a linguist with degrees in French and finance who started her career by working in the finance industry in Stockholm, Paris and London. Today, as a mother of three, Theoni has decided to take on a brand-new challenge – co-founding a company in order to follow a lifelong passion for fashion and design. She is also the founder of Kallistêe, a children’s lifestyle brand drawing inspiration from her European roots.

Elin Edholm has a background in sales and marketing and has always been a creative soul. As a child she started to design and sketch her own clothes, and when she was old enough she started to sew. The creativity and curiosity is what drives her in life and to be one of the co-founders of Voiir is a dream come true.

For further information on Voiir, its founders and/or how to purchase something from the collection, please contact hello@voiir.com